The Beach Handbag began with an inventive idea: a cutting edge handbag line where function and classic design meets modern surfing culture. From that, Beach line of handbags was born. Our Beach line has experienced worldwide exposure with its introductory handbag.

The designer conceived the idea of a handbag line "utilizing the material we consider or use for summer beach and surf activities into something fashionable." His goal was to use only the highest quality materials that were also directly associated with surfing culture. High-grade neoprene, the material for wetsuits, replaced traditional canvas, and surf leash cords which are found on all surf boards, became handles. The materials are waterproof, easy to clean, and can withstand rough handling.

True to the designer's idea, classic yet original, Beach handbag was a hit on the Los Angeles beaches and women of all ages were fascinated by the look and quality of the handbag. Beach handbag was featured at the Teen Choice Awards in Los Angeles and celebrity sightings with the handbag earned the products national magazine and television coverage.